Monthly Archives: June 2011

ComScore Online Video Rankings 2011

Looks like Google, driven primarily by YouTube.com viewers, continued to rank as #1, followed by VEVO and Yahoo. No surprises,but good references:
http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_January_2011_U.S._Online_Video_Rankings

We got a website – now what?

When you launch your website you have a place to point customers to. Hopefully, you have considered your conversions points, created compelling content and researched and integrated what customers are searching for.  Of course, your work is not done. What you spent on mailings and advertisements in the past now must be expended on online [...]

Is your product getting traction?

If it is not getting traction, consider some of these factors that may impede your success:

Price-points – Do you have the right price points for your customer targets and positioning?
Customer understanding of benefits – Do your customers clearly understand the [...]

Are you ready to launch?

Are you getting ready to launch? Ten things you must have ready.
1.    Marketing Plan
2.    QC
3.    Pricing and offers
4.    Product ready
5.    Photos and descriptions
6.    Sell sheets
7.    Marketing materials
8.    Sales announcements & training
9.    Customer announcements
10.  PR & promotions

Flex your muscles with outsourced marketing!

In today’s freelance culture, independent contractors are an integral part of small and medium sized businesses’ success, particularly in the fields of graphic design, web design, multi-media, and video, or simply helping with product and brand definitions. You can  research individual contractors if you know and can qualify what you are looking for, or you [...]