So many clients ask me what they should do with Facebook. So, here are a few simple steps in developing a good strategy.
First off the reason you want to market yourself on Facebook is, because Facebook has seen phenomenal growth in users and according to statistics, Facebook is now receiving very high response rates even [...]
Today a brand has to work so much harder to connect with customers and be present where your customers are, but sometimes we forget that despite all the digital campaigning, much of the brand architecture still needs to reflect our organizational values. Here is a sample of what to consider in your brand architecture and [...]
I was very interested in finding out which analytics programs companies were using to get their statistics and to hear what’s trending. So here are the informal poll results – basically three key companies and unfortunately no surprises:
Omniture seems to have good traction and Adobe had a session that talked about some of the upcoming [...]
Whether you are just starting up or whether you are a large corporation, how and where to start continues to challenge organizations. Here are four steps to get you on track with your social media content.
1. Strategy – set a strategy and agree on measurement metrics.
2. Develop a presence – it takes a while. No [...]