Greenfire Strategies

Inka is an innovative business strategist and marketer with proven skills in business development, marketing, planning and communications, applying a visionary, yet analytic and pragmatic point of view. With over 20 years of in-house executive experience, she has lead branding efforts in fields as diverse as PC security, international consumer goods, and home decor. Inka contributed to the growth of Birkenstock Footprints, PC Guardian, Portal Publications, through customer driven, innovative approaches in sales channel, PR, lead management, product segmentation and expansion efforts, partnering with organizations such as Woolrich, Stanford University and QVC with co-branding efforts that resulted in significant launch and growth campaigns for the organizations.

Prior to the launch of Greenfire Strategies, Inka gained industry experience working with large financial organizations, major retailers, healthcare organizations and government, advising in fields ranging from wireless technologies, security, apparel, publishing, home decor, gift and garden. She has worked with channel partners such as CDW, C-Net and Dell, large retail chains such as Target, Borders, Barnes and Noble, Macy’s and Nordstrom, as well as numerous small to mid-size businesses. Inka also brings an international perspective, working with companies in the Far East, Europe and Latin America, and is a fluent German speaker.