I attended last weeks B2B Marketing Forum in San Francisco. The speakers and topics continue to be relevant to what enterprise marketing teams are faced with in their current brand marketing efforts. Panelist included:
Pam Didner – Integrated Marketing Manager Intel
Kevin Cox – Senior Director of Marketing SAP
Scott Anderson – Vice President of Customer Communications [...]
Whether you are just starting up or whether you are a large corporation, how and where to start continues to challenge organizations. Here are four steps to get you on track with your social media content.
1. Strategy – set a strategy and agree on measurement metrics.
2. Develop a presence – it takes a while. No [...]
If it is not getting traction, consider some of these factors that may impede your success:
Price-points – Do you have the right price points for your customer targets and positioning?
Customer understanding of benefits – Do your customers clearly understand the [...]
Are you getting ready to launch? Ten things you must have ready.
1. Marketing Plan
2. QC
3. Pricing and offers
4. Product ready
5. Photos and descriptions
6. Sell sheets
7. Marketing materials
8. Sales announcements & training
9. Customer announcements
10. PR & promotions
As traditional marketing continues to diminish, the marketing plan and budget is shifting to non-traditional marketing, or online marketing. In July 2010 Forrester Research predicted skyrocketing consumption of online video in its 2011 marketing budget planning report. This is true whether you have a storefront and target local customers or whether you primarily sell online, [...]